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Discover your Preferred Ice

​Ice preference is deeply personal. Some of us seek the slow-melting perfection of dense cubes, others crave the satisfying chew of nugget ice, while some prefer the cooling rush of flake ice. Your preference might even change depending on your drink or mood. This isn't about what's "best"—it's about what brings you the most enjoyment. Explore different ice types and find what creates your perfect beverage experience.

Ice Preference Identities

Beyond specific ice types, true enthusiasts appreciate distinctive qualities that create their perfect beverage experience. Discover the four key attribute profiles that shape how people connect with ice—from textural sensations to cooling properties, flavor preservation to visual appeal. Which combination resonates most with your ideal ice experience?

01.

Texture Enthusiast

Values: Mouthfeel, Tactile Experience, Interaction

  • Prefers ice with distinctive textural qualities

  • Enjoys the sensory experience of chewing or crunching

  • Appreciates how ice physically interacts with the drink

  • Examples: Both nugget ice (for chewability) and premium cubes (for satisfying crunch)

02.

Cooling Perfectionist

Values: Temperature Control, Refreshment, Intensity

  • Prioritizes optimal cooling properties

  • Seeks the perfect chilling effect for maximum refreshment

  • Considers how quickly and effectively ice cools a beverage

  • Examples: Flake ice, crushed ice, or any high surface-area ice

03.

Flavor Purist

Values: Taste Preservation, Minimal Dilution, Clarity

  • Focused on maintaining the integrity of the beverage

  • Prefers ice that melts slowly to prevent dilution

  • Appreciates clear, pure ice with minimal impurities

  • Examples: Large premium cubes, spheres, or any dense, slow-melting ice

04.

Visual Stylist

Values: Aesthetics, Presentation, Experience

  • Drawn to the visual appeal of ice

  • Appreciates distinctive shapes, clarity, or unique presentations

  • Believes appearance enhances the overall experience

  • Examples: Custom shapes, crystal-clear ice, colored or infused ice

Ice Preference Trends

See how your ice preference compares with others in our community. Our live results show current preferences based on everyone who has taken our survey. While our primary research showed nugget ice leading at 37%, cube ice at 29%, and other types sharing the remainder, our community results may show different patterns as more ice enthusiasts join the conversation.

​

Which team are you on? Join the discussion by sharing your preference and see how the ice revolution is taking shape!

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TeamCube_PP_No Fill.png
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#TeamNugget

#TeamCube

#TeamBullet

#TeamFlake

#TeamCrescent

11%

29%

41%

11%

8%

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NO LONGER A COMMODITY.  ICE IS A CHOICE.

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