The Research.

This comprehensive report explores the emerging significance of ice as a strategic choice in the quick/limited-service restaurant (QSR) sector. The findings underscore the economic impact of offering varied ice types, revealing a potential value of $75,000 for the average QSR.

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Key Findings

Consumers have strong ice preferences

Preferences exist: 88% of customers have a specific preferred ice type.
Preferences are diverse: no single type of ice is favored by more than 40% of customers.

Consumers demonstrate purchase-driven ice behavior

Will Buy: 50% of customers have bought food at one restaurant and their drink at another due to ice preferences. 42% are willing to pay more for a drink with preferred ice.
Will Visit: 60% of customers have chosen a restaurant based on its ice offerings. 47% say they would visit more if ice was an option.
Will travel: 72% of customers are willing to extend their travel time to obtain a drink with their preferred ice type.

Ice is a massive opportunity

Happier customers: A restaurant that offers multiple types of ice will increase customer satisfaction.
Profitable growth
1. Revenue increase from 1% to over 5%
2. Profit increase from 1.5% to over 9%

The industry is ripe for innovation

The Rockhopper Ice Engine is a significant advancement in ice machine technology
Establishments can create and store up to four different types of ice:
- Ices loved today: solid cube ice, chewy nugget ice, flake ice
- Iconic ices of tomorrow: branded proprietary ice types